Mariya Nurislamova is most effective called the co-founder and CEO of Scentbird, the popular membership support billed because the “Netflix of perfume.” Over time she has also launched Deck of Scarlet, a immediate-to-customer natural beauty brand name, and Drift, a scent-concentrated auto accent line.

Even so, by night time she transforms into a spiritual Instructor, intuitive, channel, artist, and author—roles reflected in her prolific YouTube channel “This is certainly Mariya,” which has amassed in excess of 102,000 subscribers and features a lot more than one,200 movies. Her spiritual messages Mix guided meditations, energy channeling, and cosmic philosophy, attracting a significant and engaged audience.

Digital Existence & Written content
On YouTube, Mariya’s output spans:

Meditations & channeling sessions: Focused on chakras, Electricity portals, therapeutic, and quantum manifestation.

Intuitive Q&A videos: Open, personalized interactions where by she addresses viewers’ deepest concerns.

Quick-sort clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her believed ~three hundred,000 followers throughout platforms.

Her cross-System attain would make her a noteworthy voice in the trendy spirituality arena.

Entrepreneurial Journey
While her spiritual identity thrives on-line, her founder persona is rooted in tangible organization achievements:

Scentbird (2014–current): A subscription design giving about 800 fragrance solutions to ~seven-hundred,000 subscribers during the U.S. and Canada, backed by YC and boosting over $twenty five million in undertaking funding.

Deck of Scarlet: A natural beauty membership palette introduced in 2018–19, collaborating with prime influencers to supply curated makeup kits under $thirty just about every two months.

Drift: A seamless nod to her scent-obsessed branding, offering fragrance remedies to autos.

Her entrepreneurial rise continues to be widely included by business enterprise retailers for example Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.

The Awakening: Spiritual Flip in 2018
In 2018, Mariya experienced what she describes to be a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Quickly after, she released her spirituality-centered content across YouTube, Instagram, and TikTok.

Considering that then, her information has delved into:

Living in “the Matrix”, a simulated actuality framework.

Healing by way of energy, together with promises like self-therapeutic cancer or AIDS and processing miscarriage for a karmic selection.

Interstellar beings and ancestral karmic trauma—such as associations of black hair or crooked teeth with deeper spiritual that means.

These superior-assertion beliefs sooner or later collided together with her community profile.

Controversies & Public Backlash
By mid-2024, Mariya’s spiritual information started to conflict along with her company graphic. The Enterprise of Manner noted on subscribers, influencers, and in many cases interior mirrored brands elevating alarms just mariya nurislamova after finding statements about Hitler being a Trainer of “3D World warfare,” denials of disease, and crystal divination—all beneath Mariya’s authentic identify.

Noteworthy critics:

YouTuber Keya’s World and Zachary Michael stated they’d not collaborate with Scentbird.

Reddit threads like r/BeautyGuruChatter have overtly identified as out her pseudoscientific promises and questioned the standard of Scentbird’s provider.

Regardless of the backlash, Mariya insists she retains her identities unique and stands by her spiritual mission, unbowed by force to eliminate content .

Strengths & Strategic Merits
one. Reliable Twin Persona
Mariya’s mixture of tech entrepreneurship and spiritual training is unheard of among the her friends. It offers:

An genuine personalized model that resonates with people trying to find further connections.

Diversified income streams across retreat activities ($1,111 to $125,000) and personal channeling periods.

2. Scale & Influence
Company growth: Scentbird reports forty five–50% YoY development given that 2022, profitability given that 2019, with annual revenues surpassing $a hundred million.

Cultural visibility: Her spiritual channel garners many 1000s of views for every movie, producing viral cultural existence.

three. Loyal Group
In excess of 1,two hundred movies and consistent uploads have crafted a cult-like adhering to of seekers open to her Electricity-based mostly and mystical choices.

Emerging Threats & Identification Difficulties
Model Popularity Risk
Traders, employees, and shoppers might perspective Mariya’s metaphysical claims as off-Placing, possibly eroding model trust.

Information Moderation & Liability
Bold claims in wellbeing and spirituality might invite social-platform warnings, regulatory scrutiny, or debates around ethical obligation in influence.

Stakeholder Confusion
Even with her assurances, buyers stay mostly unaware of her spiritual id. Any perceived misalignment could strain stakeholder self confidence.

Route In advance: Navigating Twin Tracks
Clearer Boundaries
Mariya may compartmentalize her spiritual and organization worlds extra successfully—keeping spiritual information on different platforms or under a pseudonym.

Embracing Convergence
Alternatively, she could lean in to the fusion—integrating wellness factors into her makes (e.g., a Scentbird scent + meditation bundle).

Refining Messaging
By grounding her additional ethereal written content with evidenced-based advice, she could broaden her base although minimizing alienation.

Last Thoughts
Mariya Nurislamova stands at a rare intersection—where undertaking‑quality entrepreneurship fulfills spiritual authority. She has created a scalable, rewarding organization empire, even though capturing the imaginations of digital-age spiritual seekers.

However this extremely duality is her greatest asset and largest problem. The mystic and also the CEO co-exist in one human being, developing friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will define her upcoming legacy.

Will Scentbird continue being a fragrance staple with neutral branding?

Will her spiritual mission evolve into a mainstream wellness motion?

Can these paths co-exist, or will just one eclipse another?

This resonates as being a cautionary tale inside our age of founder transparency: When beliefs are community, ambition and authenticity wander a high-quality line.

In a nutshell, Mariya Nurislamova is no standard CEO. She is a visionary entrepreneur, a channel for spiritual messages, in addition to a cultural figure navigating the messy overlap of business and perception. Her subsequent moves may perhaps chart new territory—not only in fragrance, but in how business leaders form their identities within the electronic spiritual age.